Social media can connect hotels with all new audiences, guests, and opportunities.

Along with defining and amplifying hotel brands, social media can showcase the latest offerings, highlighting some of the best events, spaces, and services hotels can provide. 

How?

With the right social media strategies, well-designed posts, and some attention to detail. 

Here’s how it all works, condensed to fast-track results for any hotel social media launch or campaign. 

Pro Tip: Use a scheduling tool to set up all of your hotel’s social media posts for a week or a month in one sitting. That can cover your bases and keep you on a regular publishing cycle. It can also help you disseminate multiple posts across several platforms. 

Pro Tip: Have at least two sets of eyes on every post. Another perspective can uncover missed opportunities, spot errors, and help refine the voice in hotel social media posts. They can also help keep it consistently authentic across different social media platforms.

Pro Tip: Schedule one day a month to check and respond to any follower posts that require a reply. You may need to step this up to once a week if your followers are particularly active on social media. You don’t want to leave posts unanswered for more than a week or less whenever possible (ideally, responses would be posted within 24 to 48 hours in the case of highly visible reviews).

Pro Tip: Look at the metrics to see what’s working in terms of both topics and when you’re posting, meaning days and times. Switching up both the topics and timing of social media posts can be pivotal to dialing them in just right and getting the best engagement and results from them.

Hotel Social Media Marketing: The Bottom Line

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