What is Sonic Branding
Sonic branding is the signature sound that defines a brand.
It shapes how customers think about, remember, and engage with companies.
Smart sonic branding can create immediate connections through distinctive sounds or songs. It can also enhance a brand’s story and inspire customers with the feelings you want your brand to evoke. The best sonic branding can create deep connections and lasting impressions that resonate with customers and set brands apart from competitors.
The Music Trust specializes in sonic branding, creating unique sonic identities for new, growing, and iconic brands.
Our experienced music curators offer live and automated playlists with custom features, tools, and catalogs to fit any need.
Contact us for a complimentary quote
Why Sonic Branding?
Sonic branding can immediately connect customers with a brand on an emotional level.
By defining brands with distinctive sounds, sonic branding can establish trust and create loyalty with customers. It also enhances the guest experience at your establishment, shaping the vibe, inviting longer stays, and encouraging guests to spend more—and to keep coming back again and again.
Why Music Curation?
Music curation can support a successful sonic branding strategy. Music curators craft the perfect playlists and soundtracks for venues and events, creating an atmosphere and one-of-a-kind sonic experiences. With a music curator, you won’t have generic or forgettable background music.
You can get bespoke soundtracks, along with access to fully licensed music, regularly refreshed catalogs, and expertise that can transform your brand’s sonic identity.
let’s talk
see our sonic branding services in action
Check out some of our recent sonic branding and music curation engagements to see what we can do for you.
chicago
Roof on Thewit | Moxy Chicago | Apogee | Four Corners Group
san francisco
explore more
Sonic branding is just one of our specialties — but it’s not the only one.
